Principal Partner

Coca-Cola Europacific Partners

Coca-Cola Europacific Partners are one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in Australia.

Seven Network

The Seven Network reaches 17.5 million people every month. It’s home to Australia’s most loved news, sport and entertainment programs, including 7NEWS, Sunrise, The Voice, Home and Away, My Kitchen Rules, Farmer Wants A Wife, The Chase Australia and Better Homes and Gardens. Seven is the broadcast partner of the AFL, Cricket Australia and Supercars.

Major Sponsors

Sushi Hub

Made from freshly delivered, locally-sourced ingredients, Sushi Hub is all about serving fresh, top-quality sushi to its customers.

LifeWise Pet Food

LifeWise is 100% Australian; Australian original science, Australian pure and clean raw ingredients processed in Australia by Australians for dogs the world over.

Spotlight

Spotlight was founded in 1971 as a small establishment at Melbourne’s Queen Victoria Market. Spotlight’s presence has since grown, operating over one hundred forty-seven stores across Australia, New Zealand and Singapore with hundreds of brands and thousands of products to choose from across crafting, decorating, textiles and home décor ranges. The brand employs more than 7,000 people trained to provide high-quality service and expertise in fabrics, craft and homewares.

Sponsors

Kubota

For more than 40 years Kubota Australia has been Australia’s leading supplier of agriculture, construction and power equipment.

Victoria’s Container Deposit Scheme

Victoria’s Container Deposit Scheme is a recycling program that gives back to the planet, your community and your pocket. Return your containers and feel like a million bucks!

Traffic Accident Commission

The TAC is a Victorian Government-owned organisation whose role is to promote road safety, support those who have been injured on our roads and help them get their lives back on track.

Crayola

For more than 120 years, Crayola has inspired creativity through innovative art tools, crafting activities and creative toys that inspire kids to explore, discover, play and express their ideas. Bringing colourful experiences to everyday moments.

Racing Victoria’s Off The Track Program

The Off The Track Program aims to support thoroughbreds in post-racing careers by promoting our Acknowledged Retrainer network, driving demand for the breed as performance and pleasure horses, educating the community about post-racing options and the appropriate care of thoroughbreds.

National Storage

National Storage is one of Australia’s largest self-storage providers, tailoring solutions to over 90,000 residential and commercial customers at more than 250 storage centres across Australia and New Zealand.

Better Living

Better Living Australia offers premium, adjustable therapeutic beds and personalised sleep solutions to support healthier sleep, greater everyday comfort and improved wellbeing. Through innovative technology and exceptional customer care, we help Australians wake refreshed, live with less discomfort and enjoy a better quality of life—because better sleep leads to Better Living.

Wonder Pies

Handcrafted gourmet pies and pastries by Raymond Capaldi, baked fresh daily using only the best local ingredients.

PURA

PURA is proudly Aussie owned, locally made milk. Partnering with over 50 farming families in Victoria, PURA has been bringing communities and families together for over 85 years.

Fettayleh Foods

Fettayleh Foods is a proudly Australian-owned family business specialising in authentic small-goods and charcuterie products, crafted using traditional recipes and quality ingredients for Australian households.

Sharetea

Sharetea is one of Australia’s favourite bubble tea brands, serving freshly brewed teas and innovative beverages through a growing network of stores that delight customers across the country.

Bianco Group

Bianco Group is a proudly Australian-owned food and beverage business, delivering premium products and trusted brands to customers across the retail, hospitality and foodservice sectors.

GEMA Group

Gema Group is a leading Australian hospitality and catering provider, delivering exceptional food, beverage and event experiences at major sporting venues, entertainment precincts and iconic events across the country.

Hyatt Place Melbourne Essendon Fields

Make the most of the Melbourne Royal Show experience with a family getaway at Hyatt Place Melbourne Essendon Fields. Nestled within the Essendon Fields’ vibrant shopping and entertainment precinct, it’s the perfect base for a fun-filled family escape with spacious rooms, modern comforts, on-site parking, kid-friendly amenities and easy access to all the action.

International Animal Health Products

International Animal Health Products (IAHP) manufactures and markets quality Australian owned and Australian made products. IAHP’s aim is to provide solutions to improve the overall growth, health and well-being of your animals and birds.

Horsey people

Horsey People is Australia’s only equine and country-inspired rewards brand, built for everyday Aussies who love big prizes, real value and a strong community feel.

Select Events

At Select Events, their mission is to create unforgettable experiences through exceptional event hire services and high-quality furniture hire. They are committed to providing premium products and personalised service to ensure every event is a success.

Cirka

Cirka has over 37 years of experience in the cleaning industry, earning a reputation as a trusted and respected provider of a quality service. We are a service provider, powered by people. Our people create and deliver outstanding experiences.

Showtime Attractions

Showtime Attractions is one of Australia’s leading producer and promoter of live entertainment, delivering world-class exhibitions, experiences and family attractions that engage and inspire audiences across the country.

Encore

Encore is a leading provider of event production and technology solutions, delivering creative audiovisual experiences, event staging and technical expertise for conferences, exhibitions and live events.

Sharp EIT

Sharp EIT Solutions is a national technology, digital infrastructure, and renewable energy partner, delivering commercial solar, battery storage and innovative solar solutions across rooftop, agricultural and large-scale applications.

Highpoint

A world class shopping destination, featuring 450+ stores including Australian & international designer fashion, entertainment & dining, plus over 7,300 parking spaces and Valet Parking.

Media Partners

Nine

At Nine, we shape culture by sparking conversations, informing, and entertaining our communities. As the home of Australia’s most loved brands across news, lifestyle, entertainment, and sport, Nine is proud to partner with the Melbourne Royal Show to bring people together and celebrate the big occasions.

101.9 The Fox

101.9 The Fox is Melbourne’s #1 Hit Music Station, bringing you Melbourne’s biggest shows and non-stop music all day! From Fifi, Fev & Nick for breakfast, to Carrie & Tommy for the drive home, there’s only one station that gives a Fox about Melbourne – 101.9 The Fox!

Herald Sun

Herald Sun is Victoria’s leading print and digital newspaper, offering community-focused coverage of breaking news, major events, footy, and opinion.

PositiveMedia

PositiveMedia, home of 89.9 TheLight, is a trusted Australian media organisation creating positive, family-friendly content that inspires hope, wellbeing and connection. Through radio, digital and community engagement, PositiveMedia reaches audiences across Melbourne and beyond.

Bring your brand to life at the Melbourne Royal Show

Victoria’s largest and most iconic annual community event, the Melbourne Royal Show welcomes up to 450,000 visitors to Melbourne Showgrounds each year.

From animals and agriculture to award-winning food and beverage, arts and crafts, live entertainment, carnival thrills and much-loved showbags, the Show provides brands with the opportunity to connect with a diverse and engaged audience.

Whether you’re looking to increase brand visibility, drive sales, generate leads or address unique business challenges, our Sponsorship and Partnerships Specialists will collaborate with you to create tailored packages that align with your marketing goals and optimise your return on investment.

The 2026 Melbourne Royal Show will take place from 24 September to 4 October.

To discover partnership opportunities and request our prospectus, get in touch with our team today.

Partner Testimonial

“As the official transport partner, the success of the partnership was based on a fantastic collaborative approach from start to finish. We couldn’t have been prouder of the success of the 2023 Melbourne Royal Show and we are looking forward to being an ongoing partner and contributing to making truly memorable experiences for all ages.”

Kaye Tuddenham, Head of Marketing & Digital, Metro Trains Melbourne

Commercial Exhibitor Opportunities

Looking to showcase your brand at the Melbourne Royal Show? Discover commercial exhibiting opportunities and connect with thousands of visitors.

Commercial Exhibitors