Boost your brand to new heights with the Melbourne Royal Show

Victoria’s largest and most iconic annual community event, the Melbourne Royal Show, attracts up to 500,000 visitors to Melbourne Showgrounds each year.

With an extraordinary and vibrant array of animals and agriculture, award-winning food and beverage offerings, arts and crafts, spectacular live entertainment, thrilling carnivals and unmissable showbags, there’s nothing like promoting your brand at the Melbourne Royal Show.

If you’re looking to boost brand visibility, drive sales or leads, or address unique business challenges, our team of Sponsorship and partnerships Specialists will collaborate with you to craft tailored packages that prioritise meeting your marketing goals and optimising your return on investment

The 2024 Melbourne Royal Show is scheduled from Thursday, September 26th, to Sunday, October 6th.

To find out more about partnerships, download our partnership prospectus below and get in touch via

See our 2023 Partners and Sponsors in action

Melbourne Royal acknowledges and appreciates the valuable support of 2023 principal partners, major sponsors and sponsors of the Melbourne Royal Show.


Partner Testimonial

“As the official transport partner, the success of the partnership was based on a fantastic collaborative approach from start to finish. We couldn’t have been prouder of the success of the 2023 Melbourne Royal Show and we are looking forward to being an ongoing partner and contributing to making truly memorable experiences for all ages.”

Kaye Tuddenham, Head of Marketing & Digital, Metro Trains Melbourne

2023 Principal Partner & Major Sponsors

Coca-Cola Europacific Partners

Coca-Cola Europacific Partners are one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in Australia.

Paramount +

Stream blockbusters, new originals, exclusive series and hit shows of every kind including family favourites, plus live sport. Paramount+ is a mountain of entertainment that’s entertaining in every way.

Metro Trains

Metro Trains connects people and places for a growing Melbourne. We aim to encourage the Melbourne community’s vibrant and ever evolving lifestyles, by providing a seamless transport solution to keep individuals connected.

Sushi Hub

Made from freshly delivered, locally-sourced ingredients, Sushi Hub is all about serving fresh, top-quality sushi to its customers.

Nine Network

Channel 9 is the news, entertainment and sport destination that talks to all Australians – where Australia turns to be informed, entertained and inspired. Nine has partnered with the Show for over 10 years.

2023 Sponsors


Spotlight is a family-owned and operated Australian business with stores throughout Australia, New Zealand, Singapore and Malaysia. The brand employs more than 7,000 people trained to provide high-quality service and expertise in arts, crafts, sew, dress, furnishings, made-to-measure curtains and blinds, manchester, party products and homewares.

Agriculture Victoria

Agriculture Victoria works to grow and protect profitable, sustainable farms in thriving regional and rural communities across Victoria.


PURA is proudly Aussie owned, locally made milk. Partnering with over 50 farming families in Victoria, PURA has been bringing communities and families together for over 85 years.

Wonder Pies

Handcrafted gourmet pies and pastries by Raymond Capaldi, baked fresh daily using only the best local ingredients

St. Remio Coffee

St Remio is sustainably sourced coffee focussed on giving-back and supporting female coffee farming communities at origin. Together, let’s change the world. One coffee at a time.

Mitsubishi Motors Australia

Mitsubishi Motors Australia enables people and businesses to drive their ambition through the technology, design and product advantages in our range of SUVs and utes. With a network of around 200 dealers and service centres across Australia, you are never far from a Mitsubishi Motors Dealer.

Showtime Attractions

Showtime Attractions is a market-leading entertainment provider in Australia, specialising in Corporate Event Management, Festivals, Parades, Licensed Character Management, Theming and Christmas Decoration Design and Installation.

Kubota Australia

For more than 40 years Kubota Australia has been Australia’s leading supplier of agriculture, construction and power equipment.

LifeWise Pet Food

LifeWise is 100% Australian; Australian original science, Australian pure and clean raw ingredients processed in Australia by Australians for dogs the world over.


With 40 years’ experience, Petcover along with its insurance partners has provided peace of mind to over 200,000 pet owners, offering one of Australia’s most comprehensive range of pet insurance.


Cirka has more than 30 years’ experience in the cleaning and facility services industry. It’s earned a reputation as a trusted and respected provider.

Select Events Australia

Select Events Australia is a company at the forefront of event innovation providing a range of services to the event and exhibition industries. No matter the size or scope of the event or exhibition Select can tailor a solution to meet your needs.

Commercial Exhibitor Opportunities

Get involved as a commercial exhibitor at the Show? Uncover opportunities right here!

Commercial Exhibitors

About Catering

Curious about catering for the Melbourne Royal Show? Discover more details right here.

Catering Opportunities