Connect with hundreds of thousands of consumers over 11 days

The Melbourne Royal Show aims to enhance its world-class status, offering an unforgettable agricultural experience that informs consumers about quality Victorian goods.

Exhibiting offers a unique chance to connect with hundreds of thousands of consumers over 11 days, driving sales, brand awareness, and product showcasing.

In 2023, the Melbourne Royal Show enjoyed:
450K+ people attended across the 11 days
30K+ people attended on 9 of the 11 days
Largest After Dark attendance on record


2024 Expression of Interest Applications are open!

With an extraordinary and vibrant array of animals and agriculture, award-winning food and beverage offerings, arts and crafts, spectacular live entertainment, thrilling carnivals, and the unmissable showbags, there’s nothing like promoting your brand at the Melbourne Royal Show. Browse the prospectus now!

The Top Five Reasons to Exhibit at the Show

  1. Make immediate direct sales over 11 days
  2. Be in front of the largest event audience in Victoria
  3. Build brand awareness to a new market
  4. Leverage from our additional promotional opportunities
  5. Get face to face time with new and existing customers to demonstrate your product/service
Flavour Spice - Melbourne Royal Shoe 2023 Commercial Exhibitor

Get in Touch Today

For more information on exhibiting at the Melbourne Royal Show, please get in touch with:

Commercial & Exhibitor Manager
Melbourne Royal
Melbourne Showgrounds
Ascot Vale,
VIC 3032, Australia

P: +613 92817413

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View the Terms & Conditions

Please familiarise yourself with the Exhibitor Terms & Conditions prior to submitting your application
View T&Cs

Partners & Sponsorship Opportunities

Boost your brand to new heights with the Melbourne Royal Show. Find out more here.

Partners & Sponsors

Discover Catering

Curious about catering for the Melbourne Royal Show? Discover more details right here.

Catering Opportunities