The search for the Face of the 2024 Melbourne Royal Show begins today!

Melbourne Royal has officially launched their campaign to find the face of the 2024 Melbourne Royal Show, with applications now open to Victorian kids aged 8-11.

From road-testing showbags and snuggling with baby animals to media launches and TV appearances, this role is sure to be an unforgettable experience for the lucky chosen one.

The application process allows any parent or guardian of a suitably aged child across Victoria to apply by submitting a 30 second video of their child detailing their name, age, and why they want to be the face of the 2024 Melbourne Royal Show via the Melbourne Royal Show website (

The Face of the Show will have the opportunity to participate in a myriad of experiences including media preview events, TV interviews, photoshoots and exclusive attendance at the 2024 Melbourne Royal Show, including access to rides, events and so much more. This is an opportunity of a lifetime that is guaranteed to not only be fun and memorable but will ensure a constant smile is spread across the face of the lucky winner and…. their entire family

The successful applicant will not only receive adulation from their friends and family for being recognised as the 2024 Face of the Show, but they will also receive a prize pack of tickets and money-can’t-buy experiences for them and their immediate family to the value of $3,000.



10-year-old Billie, from Essendon, was the inaugural Face of the Show in 2023 and loved every minute of her experience.

“Being the Face of the Show was the most amazing experience and I would highly recommend it to any kid. Not only did I have so much fun being a part of Show learning about animals and agriculture, but I also became so much more confident in speaking in front of people,” said Billie.

Billie was involved in campaign photoshoots and was interviewed by some of Melbourne’s most renowned reporters from Channel 7, 9 and 10, including live crosses with Sunrise and TODAY. She also enjoyed the opportunity to spend hours with the cutest baby animals and was one of the first kids in Victoria to sneak a peek inside the hottest showbags of the year.

Melbourne Royal Spokesperson Marcia Allan said: “We are so excited to find a Face of the 2024 Melbourne Royal Show. The Melbourne Royal Show is Victoria’s most iconic community event and is all about putting smiles on kids’ faces. What could be more fun than going behind the scenes with baby animals, access to rides and getting a first-look at our showbags.”

Applications for The Face of the Show open today, Tuesday 6 February and close Wednesday 28 February, with the winner to be announced at the launch of the 2024 Melbourne Royal Show in August.

Learn how to apply here.