2025 Principal Partner & Major Sponsors

Coca-Cola Europacific Partners

Coca-Cola Europacific Partners are one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in Australia.

Metro Trains Melbourne

Metro Trains connects people and places for a growing Melbourne. We aim to encourage the Melbourne community’s vibrant and ever evolving lifestyles, by providing a seamless transport solution to keep individuals connected.

Sushi Hub

Made from freshly delivered, locally-sourced ingredients, Sushi Hub is all about serving fresh, top-quality sushi to its customers.

2025 Sponsors

Spotlight

Spotlight is a family-owned and operated Australian business with stores throughout Australia, New Zealand, Singapore, and Malaysia. The brand employs more than 7,000 people trained to provide high-quality service and expertise in arts, crafts, sew, dress, furnishings, made-to-measure curtains and blinds, manchester, party products and homewares.

Kubota Australia

For more than 40 years Kubota Australia has been Australia’s leading supplier of agriculture, construction and power equipment.

PURA

PURA is proudly Aussie owned, locally made milk. Partnering with over 90 farming families in Victoria, PURA has been bringing communities and families together for over 85 years.

Wonder Pies

Handcrafted gourmet pies and pastries by Raymond Capaldi, baked fresh daily using only the best local ingredients

Victoria’s Container Deposit Scheme

Victoria’s Container Deposit Scheme is a recycling program that gives back to the planet, your community and your pocket. Return your containers and feel like a million bucks!

St. Remio Coffee

St Remio is sustainably sourced coffee focussed on giving-back and supporting female coffee farming communities at origin. Together, let’s change the world. One coffee at a time.

LifeWise Pet Food

LifeWise is 100% Australian; Australian original science, Australian pure and clean raw ingredients processed in Australia by Australians for dogs the world over.

Hyatt Place Melbourne Essendon Fields

Make the most of the Melbourne Royal Show experience with a family getaway at Hyatt Place Melbourne Essendon Fields. Nestled within the Essendon Fields’ vibrant shopping and entertainment precinct, it’s the perfect base for a fun-filled family escape with spacious rooms, modern comforts, on-site parking, kid-friendly amenities and easy access to all the action.

International Animal Health Products

International Animal Health Products (IAHP) manufactures and markets quality Australian owned and Australian made products. IAHP’s aim is to provide solutions to improve the overall growth, health and well-being of your animals and birds.

Select Events Australia

At Select Events, their mission is to create unforgettable experiences through exceptional event hire services and high-quality furniture hire. They are committed to providing premium products and personalised service to ensure every event is a success.

Racing Victoria’s Off The Track Program

Racing Victoria’s Off The Track Program aims to support thoroughbreds in post-racing careers by promoting our Acknowledged Retrainer network, driving demand for the breed as performance and pleasure horses, educating the community about post-racing options and the appropriate care of thoroughbreds.

Highpoint

A world class shopping destination, featuring 450+ stores including Australian & international designer fashion, entertainment & dining, plus over 7,300 parking spaces and Valet Parking.

2025 Official Media Partners

Seven Network

The Seven Network reaches 17.5 million people every month. It’s home to Australia’s most loved news, sport and entertainment programs, including 7NEWS, Sunrise, The Voice, Home and Away, My Kitchen Rules, Farmer Wants A Wife, The Chase Australia and Better Homes and Gardens. Seven is the broadcast partner of the AFL, Cricket Australia and Supercars.

Herald Sun

Herald Sun is Victoria’s leading print and digital newspaper, offering community-focused coverage of breaking news, major events, footy, and opinion.

ARN

ARN is one of Australia’s leading audio entertainment companies. With brands including KIIS 101.1, GOLD104.3, CADA, and iHeart, ARN connects Australian audiences to the nation’s most loved audio brands, shows and talent.

101.9 The Fox

101.9 The Fox is Melbourne’s #1 Hit Music Station, bringing you Melbourne’s biggest shows and non-stop music all day! From Fifi, Fev & Nick for breakfast, to Carrie & Tommy for the drive home, there’s only one station that gives a Fox about Melbourne – 101.9 The Fox!

2025 Official Charity Partner

Smiling Mind

Smiling Mind has been at the forefront of mental wellbeing innovation for over 12 years, helping minds thrive with evidence-based tools and resources. Smiling Mind aims to create generational change in mental health, providing proactive tools and programs that help every mind thrive. The organisation has impacted millions through their renowned mental fitness app and school-based programs.

Boost your brand to new heights with the Melbourne Royal Show

Victoria’s largest and most iconic annual community event, the Melbourne Royal Show, attracts up to 450,000 visitors to Melbourne Showgrounds each year.

With an extraordinary and vibrant array of animals and agriculture, award-winning food and beverage offerings, arts and crafts, spectacular live entertainment, thrilling carnivals and unmissable showbags, there’s nothing like promoting your brand at the Melbourne Royal Show.

If you’re looking to boost brand visibility, drive sales or leads, or address unique business challenges, our team of Sponsorship and Partnerships Specialists will collaborate with you to craft tailored packages that prioritise meeting your marketing goals and optimising your return on investment

The 2025 Melbourne Royal Show will from from 25 September to 5 October.

To find out more about partnerships and request our prospectus, get in touch today.

Partner Testimonial

“As the official transport partner, the success of the partnership was based on a fantastic collaborative approach from start to finish. We couldn’t have been prouder of the success of the 2023 Melbourne Royal Show and we are looking forward to being an ongoing partner and contributing to making truly memorable experiences for all ages.”

Kaye Tuddenham, Head of Marketing & Digital, Metro Trains Melbourne

Commercial Exhibitor Opportunities

Want to get involved as a commercial exhibitor at the Show? Uncover opportunities right here!

Commercial Exhibitors