2024 Principal Partner & Major Sponsors

Coca-Cola Europacific Partners

Coca-Cola Europacific Partners are one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in Australia.

Metro Trains Melbourne

Metro Trains connects people and places for a growing Melbourne. We aim to encourage the Melbourne community’s vibrant and ever evolving lifestyles, by providing a seamless transport solution to keep individuals connected.

Sushi Hub

Made from freshly delivered, locally-sourced ingredients, Sushi Hub is all about serving fresh, top-quality sushi to its customers.

2024 Government Partner

Agriculture Victoria

Agriculture Victoria works to grow and protect profitable, sustainable farms in thriving regional and rural communities across Victoria.

2024 Sponsors

Spotlight

Spotlight is a family-owned and operated Australian business with stores throughout Australia, New Zealand, Singapore, and Malaysia. The brand employs more than 7,000 people trained to provide high-quality service and expertise in arts, crafts, sew, dress, furnishings, made-to-measure curtains and blinds, manchester, party products and homewares.

National Storage

National Storage is one of Australia’s largest self-storage providers, tailoring solutions to over 90,000 residential and commercial customers at more than 250 storage centres across Australia and New Zealand.

Kubota Australia

For more than 40 years Kubota Australia has been Australia’s leading supplier of agriculture, construction and power equipment.

PURA

PURA is proudly Aussie owned, locally made milk. Partnering with over 50 farming families in Victoria, PURA has been bringing communities and families together for over 85 years.

Wonder Pies

Handcrafted gourmet pies and pastries by Raymond Capaldi, baked fresh daily using only the best local ingredients

St. Remio Coffee

St Remio is sustainably sourced coffee focussed on giving-back and supporting female coffee farming communities at origin. Together, let’s change the world. One coffee at a time.

LifeWise Pet Food

LifeWise is 100% Australian; Australian original science, Australian pure and clean raw ingredients processed in Australia by Australians for dogs the world over.

Select Events Australia

Select Events Australia is a company at the forefront of event innovation providing a range of services to the event and exhibition industries. No matter the size or scope of the event or exhibition Select can tailor a solution to meet your needs.

Cirka

Cirka has more than 30 years’ experience in the cleaning and facility services industry. It’s earned a reputation as a trusted and respected provider.

Racing Victoria’s Off The Track Program

Racing Victoria’s Off The Track Program aims to support thoroughbreds in post-racing careers by promoting our Acknowledged Retrainer network, driving demand for the breed as performance and pleasure horses, educating the community about post-racing options and the appropriate care of thoroughbreds.

Highpoint

A world class shopping destination, featuring 450+ stores including Australian & international designer fashion, entertainment & dining, plus over 7,300 parking spaces and Valet Parking.

2024 Official Media Partner

Nine Network

Channel 9 is the news, entertainment and sport destination that talks to all Australians – where Australia turns to be informed, entertained and inspired. Nine has partnered with the Show for over 10 years.

Herald Sun

Herald Sun is Victoria’s leading print and digital newspaper, offering community-focused coverage of breaking news, major events, footy, and opinion.

ARN

ARN is one of Australia’s most progressive and dynamic media and entertainment companies, delivering the most complete audio offering across its brands including KIIS, Pure Gold and iHeart.

2024 Charity Partner

Backpacks 4 Vic Kids

B4VK provides a range of material aid programs for children entering emergency or out-of-home care who cannot return to their homes to access their belongings. Having some things of their own, displaced children regain a sense of security & dignity. Through the many hand-made items, children feel loved and wanted. Packs include clothing, toiletries, stationery, blankie, torch, toys & activities. Contact B4VK to see how you can assist.

Boost your brand to new heights with the Melbourne Royal Show

Victoria’s largest and most iconic annual community event, the Melbourne Royal Show, attracts up to 500,000 visitors to Melbourne Showgrounds each year.

With an extraordinary and vibrant array of animals and agriculture, award-winning food and beverage offerings, arts and crafts, spectacular live entertainment, thrilling carnivals and unmissable showbags, there’s nothing like promoting your brand at the Melbourne Royal Show.

If you’re looking to boost brand visibility, drive sales or leads, or address unique business challenges, our team of Sponsorship and Partnerships Specialists will collaborate with you to craft tailored packages that prioritise meeting your marketing goals and optimising your return on investment

The 2025 Melbourne Royal Show will run from 25 September to 5 October.

To find out more about partnerships and request our prospectus, get in touch today.

Partner Testimonial

“As the official transport partner, the success of the partnership was based on a fantastic collaborative approach from start to finish. We couldn’t have been prouder of the success of the 2023 Melbourne Royal Show and we are looking forward to being an ongoing partner and contributing to making truly memorable experiences for all ages.”

Kaye Tuddenham, Head of Marketing & Digital, Metro Trains Melbourne

Commercial Exhibitor Opportunities

Want to get involved as a commercial exhibitor at the Show? Uncover opportunities right here!

Commercial Exhibitors