Commercial Exhibitor Opportunities
Expressions of Interest for the 2026 Melbourne Royal Show are now open!
Showcase your Business at the Show
Promote your business to a highly motivated and diverse audience at Victoria’s largest and most iconic annual community event, the Melbourne Royal Show.
The Show brings together the best of both the city and the country, attracting over 400,000 people through it’s gates each year.
Over 11 event days, businesses gain invaluable brand exposure, with a once-a-year opportunity to make direct sales, develop a quality customer base, and boost brand awareness.
Ready to secure your spot? Apply before 28 February 2026 to save up to $500.
Promote your business to a highly motivated and diverse audience at Victoria’s largest and most iconic annual community event, the Melbourne Royal Show.
The Show brings together the best of both the city and the country, attracting over 400,000 people through it’s gates each year.
Over 11 event days, businesses gain invaluable brand exposure, with a once-a-year opportunity to make direct sales, develop a quality customer base, and boost brand awareness.
Ready to secure your spot? Apply before 28 February 2026 to save up to $500.
Benefits of Exhibiting
By exhibiting at the Melbourne Royal Show, you’ll have the opportunity to:
- Be involved in Victoria’s largest and most iconic community event, attracting over 400,000 annually
- Gain direct access to thousands of potential new customers
- Make immediate sales
- Build your brand awareness and enter new markets
- Demonstrate the features and benefits of your products, and get immediate feedback
- Launch and test new products
- Leverage the Show’s established brand and promotional opportunities
- Gain online visibility with a listing on the Show website, attracting over 4 million page views each year
By exhibiting at the Melbourne Royal Show, you’ll have the opportunity to:
- Be involved in Victoria’s largest and most iconic community event, attracting over 400,000 annually
- Gain direct access to thousands of potential new customers
- Make immediate sales
- Build your brand awareness and enter new markets
- Demonstrate the features and benefits of your products, and get immediate feedback
- Launch and test new products
- Leverage the Show’s established brand and promotional opportunities
- Gain online visibility with a listing on the Show website, attracting over 4 million page views each year
Stay informed about 2026 Exhibitor Opportunities
Subscribe to receive important updates, key dates, opportunities, and exhibitor-exclusive info for the 2026 Melbourne Royal Show. Sign up now to stay connected.
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20 Years of Sweet Success
Discover how Uncle John’s Licorice used the Melbourne Royal Show to grow their sales by 200%, build a loyal customer base, and become a must-visit destination for sweet-toothed Showgoers.
Discover how Uncle John’s Licorice used the Melbourne Royal Show to grow their sales by 200%, build a loyal customer base, and become a must-visit destination for sweet-toothed Showgoers.
Get in Touch Today
For more information on exhibiting at the Melbourne Royal Show, please chat to our team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444
For more information on exhibiting at the Melbourne Royal Show, please chat to our team:
Commercial Sales Team
E: sales@melbourneroyal.com.au
P: 03 9281 7444